Always Seek Knowledge
As a sales trainer/coach, I hear business owners and sales pros express concern about their discussions with potential clients. They are afraid of appearing PUSHY. It's a common negative correlation: salespeople = pushy.
Since I am a sales professional, I say “ouch.” And then I say, “Change the thinking.”
Think of it this way: when you decided to start your business, that was an act of courage—and you had to ask for a lot, didn't you? Maybe you had to get financing for capital, negotiate with a facility’s property manager, and hire the right people to help you provide the services and products you sell. Did you feel “pushy” when you performed these tasks, or did you feel you were functioning as a business owner?
My guess is that you felt like a business owner. So here’s my advice: behave as a professional when you have your sales hat on. Stop feeling like that's pushy. Start accepting that you must be assertive; you have to get the information that enables you to do a good job for your customers and yourself. Understand that selling is simply helping people buy what they want and need.
It's OK to ask. My acronym for “ask” is: Always Seek Knowledge. It's your right and responsibility to grow your business, and you can't achieve that without increasing your customer base.
Contact us for more about our different sales processes and opportunities for your personalized needs.